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For advertisers

Here, people choose to watch your ads.

A user starts your ad in order to fund a community project. You pay per view, and 70% of what you pay goes to the project. We can run the videos you already have, or build the campaign with you.

  1. The user clicksThey start your ad to fund the project they are looking at.
  2. They watch it throughIf they leave the screen, the ad pauses: the view is not validated.
  3. You pay for that viewAnd only that one: an unclicked impression or an abandoned view costs nothing.
Talk about my campaign See the three options

What you get back

Targeted, tracked, interactive campaigns.

Where the money goes

70% of what you pay goes to the projects you support. The rest runs Ecoreact. The user never pays anything.

What your report shows

  • Validated views
  • Cost per view
  • Budget spent
  • Projects funded

Your brand also gets its own public page on Ecoreact: it names the projects your campaigns funded and how much each one received.

See advertiser pages

The options

Three levels of support.

All three follow the same steps. What changes is when we take over: you arrive with a finished video, or with a blank page.

01We run your adsYour videos are ready

You send us your videos or images. We put them online, set the budget and targeting, and report the numbers back to you.

Step The idea — You do itStep The ad — You do itStep Running it — Ecoreact does itStep The numbers — Ecoreact does itStep Across the year — Not in this option
02We build the campaignYou are starting from scratch

We find the idea, write and produce the ad, choose the cause with you, then run it and report the numbers back to you.

Step The idea — Ecoreact does itStep The ad — Ecoreact does itStep Running it — Ecoreact does itStep The numbers — Ecoreact does itStep Across the year — Not in this option
03We run the programme across the yearYou want something regular

Several campaigns spread across the year, the same charities from start to finish, and a yearly summary you can drop straight into your CSR report.

Step The idea — Ecoreact does itStep The ad — Ecoreact does itStep Running it — Ecoreact does itStep The numbers — Ecoreact does itStep Across the year — Ecoreact does it
Ecoreact does itYou do itNot in this option
Talk about my campaign

Questions

What we get asked most.

What exactly am I paying for?

Each validated view, at a price agreed with you up front. An ad cut short before the end costs you nothing. You set a total budget, and a daily maximum if you want one: delivery stops by itself once they are reached.

What counts as a validated view?

An ad the user started themselves and watched right through. If they switch screens, playback pauses: the view is not counted and you pay nothing. One person can only validate a few per day on the same campaign, so they do not get worn out.

Where does my ad appear, and to whom?

You choose the project categories it can appear on, and you can rule others out: a rule-out always beats a targeting choice. You can also restrict it to an age range, a country, or details users entered themselves.

Video only?

No: video or advertising banner. Either way, the ad appears at the moment the user decides to fund a project — it never cuts into what they were doing.

What can I show my management?

The campaign report: validated views, cost per view, budget spent, and the list of funded projects with how much each received. Plus your brand’s public page on the site, which anyone can go and check.

You are only just starting. Is that a problem?

We would rather say it plainly: no advertiser or real project is published yet, and no money is moving yet. So the first campaigns are built directly with us, and you see the price, the schedule and the charities before committing to anything.

Contact

Tell us what you want to do.